Differin

As one of the lead designers on this project, I helped drive a complete packaging refresh for Differin to strengthen its brand presence and improve the target audiences shopping experience. By focusing on the needs of frustrated adult acne sufferers, we crafted a premium, expert-driven design that emphasized clarity, innovation, and credibility. Our development of brand standards and rules have been crucial in the success of Differin’s U.S. launch and global expansion across multiple markets.